July 9, 2012

TSN Attracts Record Audience for WIMBLEDON Gentlemen’s Championship

– Roger Federer’s historic win over Andy Murray is most-watched WIMBLEDON final ever on Canadian television with an average audience of 515,000 viewers –

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Toronto, ON (July 9, 2012) – An historic WIMBLEDON final delivers an historic audience. Overnight audience data from BBM Canada confirms a record average audience of 515,000 viewers tuned in to TSN to see Roger Federer win his seventh WIMBLEDON Gentlemen’s Championship with a riveting victory over Scotland’s Andy Murray yesterday.

This is the most-watched WIMBLEDON final ever on Canadian television – up 16% compared to the previous high set during the 2008 final (445,000 viewers on Global/NBC)*.

Overall, more 2.9 million Canadians tuned in to watch some or all of the WIMBLEDON Gentlemen’s Championship on TSN on Sunday.

Full coverage of the WIMBLEDON championship on TSN and TSN2 this year was up 16% compared to last year’s coverage on TSN, TSN2 and Global/NBC.

This was the first time TSN has delivered complete coverage of the WIMBLEDON final weekend. Last year the network reached an extensive multimedia rights agreement with the All England Lawn Tennis & Croquet club for exclusive live coverage of all rounds of the WIMBLEDON Championships for the next 10 years.

TSN’s extensive coverage of all of tennis’ Grand Slam events continues with the 2012 U.S. OPEN beginning August 27.

TSN is Canada's Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

*Source: BBM Canada. Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.

- TSN -

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca

Twitter: @TSN_PR

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