July 3, 2012

A Record 3.04 Million Fans Watch the UEFA EURO 2012 Final on TSN and RDS

– UEFA EURO 2012 Final is the most-watched EURO match ever on Canadian television and reaches 6.6 million unique viewers on TSN and RDS –
– More than twice as many viewers watched EURO 2012 tournament compared to EURO 2008 –
– 17.5 million Canadians watched some or part of UEFA EURO 2012 on Bell Media networks –

To tweet this release: http://bit.ly/OkuvLM

Toronto, ON (July 3, 2012) – As jubilation continues to reign in Spain, preliminary overnight data from BBM Canada confirms that a record average audience of 3.04 million viewers watched live coverage of the UEFA EURO 2012 Final on TSN and RDS – making this year’s Spain-Italy championship game the most-watched EURO match ever on Canadian television*.

With 2.57 million viewers watching on TSN and 469,000 on RDS, the total average audience for the EURO 2012 Final is more than twice the average audience recorded for the EURO 2008 Final (1.3 million on TSN and RDS).

Audience levels for the EURO 2012 Final broadcast peaked at 3.6 million viewers on TSN and RDS as Spain went on to defeat Italy 4-0 and become the first team ever to repeat as European champion.

Overall, 6.6 million unique viewers watched some or all of the EURO 2012 Final on TSN and RDS.

“Since the beginning of the tournament, Canadians have embraced EURO like never before and demonstrated that they are passionate about the beautiful game,” said Stewart Johnston, President, TSN. “Sunday’s Final was an historic finish to a record-setting tournament, and we are extremely proud that we were able to deliver every minute of UEFA EURO 2012 to fans across the country.”

Through the entire tournament, EURO 2012 attracted an average of 862,000 viewers on TSN, TSN2, CTV, RDS and RDS2. This is more than two times the average audience for EURO 2008 (386,000 on TSN, Sportsnet and RDS). In total, 17.5 million unique viewers tuned in to some or part of the tournament on the five Bell Media networks.

Online, TSN.ca’s comprehensive EURO 2012 webpage had more than 10 million page views during the tournament.

SOCIAL MEDIA LINKS
Twitter
Luke Wileman: @lukewileman, www.Twitter.com/lukewileman
Jason deVos: @jasondevos, www.Twitter.com/jasondevos
Darren Anderton: @Darren_Anderton; www.Twitter.com/Darren_Anderton
Nabil Karim: @NabilKarimTSN, www.Twitter.com/NabilKarimTSN
Hashtag: #TSN

Facebook
TSN: www.Facebook.com/TSN

TSN is Canada's Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

*Sources: BBM Canada and Omniture. Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.

- TSN -

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca

Twitter: @TSN_PR

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