May 3, 2012

Adam Ashton and Shawn Redmond Named Ones to Watch at Celebration of Leadership in Canadian Sport Business Awards

– Sports broadcasting executives named as part of the impressive “5 to Watch” list –

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Toronto, ON (May 3, 2012) – Adam Ashton, President, Canada’s Olympic Broadcast Media Consortium, and Shawn Redmond, TSN’s Vice-President of Programming, were named to the “5 to Watch” list tonight at the first-ever, Celebration of Leadership in Canadian Sport Business Awards. Ashton and Redmond were both voted in by a panel of leading sports marketers and business influencers. The announcement was made at a reception held at the Hockey Hall of Fame in Toronto that included honorees from The Globe and Mail’s Power 50, the annual list of the most influential people in sports.

Ashton helped shape the most revolutionary television viewing experience ever for Canadians – the Vancouver 2010 Olympic Winter Games, which delivered the Top 5 most-watched televised events in Canadian history. He now presides as the President of Canada’s Olympic Broadcast Media Consortium, leading the team responsible for the production and promotion of the London 2012 broadcast. With more than 20 Consortium platforms, Ashton oversees all business units, scheduling, production, digital, and athlete initiatives on the Consortium’s suite of assets.

As Vice-President of Programming, Shawn Redmond is responsible for program strategy, content acquisition, marketing and promotion for TSN – Canada’s Sports Leader and one of North America’s most-influential multimedia sports broadcasters. Redmond has been instrumental in shaping the network’s brand and creating one of the most impressive broadcast schedules in the country – resulting in record ratings across multiple TSN platforms and making TSN the most-watched specialty channel of any genre in the country.

The Celebration of Leadership in Canadian Sport Business Awards is presented by George Brown College’s Sport and Event Marketing Program in celebration of its 20th anniversary, in partnership with The Globe and Mail. The factors considered in the selection process include achieving remarkable results while making an impact, and off the job contributions, such as mentoring. Candidates must also be under 40 years old.

About TSN
TSN is Canada's Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About Canada’s Olympic Broadcast Media Consortium
Canada’s Olympic Broadcast Media Consortium is a unique relationship led by Canada’s #1 broadcaster, CTV with 80% interest, along with Rogers Media Inc. with 20% interest. The Consortium will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms of the London 2012 Games of the Olympiad, taking place July 27 to August 12, 2012. Official brands include CTV, TSN, RDS, RDS Info Sports, Sportsnet, OMNI, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca, and select Rogers radio stations across the country. The Consortium delivered the Top 5 most-watched events in Canadian television history during its revolutionary coverage of the Vancouver 2010 Olympic Winter Games.

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For More Information
For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca

For Canada’s Olympic Broadcast Media Consortium:
Amy Doary, (w) 416.384.2593, amy.doary@bellmedia.ca

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