September 21, 2012
DEGRASSI is Back in Session Starting Oct. 12, Only on MuchMusic
– Chaz Bono and Canadian rockers Hedley make guest appearances –
– Emmy®-nominated, Much original series returns with all-new episodes and new weekly timeslot, Fridays at 9 p.m. ET –
– Fans can catch up on all the drama at www.muchmusic.com –
To tweet this release: http://bit.ly/OgnHS6
Toronto, ON (September 21, 2012) – Chaz Bono and Canada’s rock royalty Hedley are among the exciting guest appearances on DEGRASSI, when the iconic series returns Friday, Oct. 12 at 9 p.m. ET, exclusively on Much. The second half of Season 12 is jam-packed with dramatic storylines and challenging topics, tackling issues such as bullying, depression, and gender identity struggles. Full episodes of DEGRASSI are available on muchmusic.com, following the broadcast premiere.
** Media Note ** – Download episodic photography at bellmediapr.ca/muchmusic
When fans last saw the students of DEGRASSI, Eli’s school play, Romeo and Jules, had a successful opening night, and Clare made a decision to get even with Asher by going to the police. When DEGRASSI kicks off the second half of this season with “Building a Mystery” (Part 1), Becky begins to fall for Adam and worries about how her conservative parents will react. Meanwhile, Bianca urges Drew to reconnect with his mom. At a loss for film ideas, Eli is desperate for creative inspiration.
The mid-season finale of Season 12 in August was the #1 specialty program in its timeslot in its key demographic of viewers 12-17, as well as the #1 non-sports specialty program, with viewers 12-34.
With more than 65,000 registered members, MuchMusic’s social rewards and loyalty program MuchCloser continues to reward fans who log on to muchmusic.com and share in DEGRASSI content. MuchCloser members earn points and rewards by interacting with the site-sharing, exploring, commenting and much more!
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DEGRASSI is produced by Epitome Pictures (THE L.A. COMPLEX, INSTANT STAR) in association with MuchMusic/CTV. The series was co-created by Linda Schuyler, co-producer of the original DEGRASSI series and Yan Moore. Schuyler and Stephen Stohn serve as Executive Producers. Sarah Glinski executive produces. Distribution company for the series is Echo Bridge Entertainment. For Bell Media, Gosia Kamela and Mike Richardson are Production Executives. Trish Williams is Director, Drama, Independent Production. Corrie Coe is Senior Vice-President, Independent Production. Neil Staite is Vice-President and General Manager, Music and Entertainment. Catherine MacLeod is Vice-President, Specialty Channels. Rick Brace is President, Specialty Channels and CTV Production, and Phil King is President, CTV Programming and Sports.
As the No. 1 Canadian brand for young adults, Much is an integral part of today's pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much's acclaimed street-level Toronto headquarters Canada's epicentre of celebrity. A multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Much spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. It is available in 8.6 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.
– MUCH –
Source: BBM Canada
For more information contact:
Nicola Krishna, Much MTV Group, 416 384 5276, email@example.com
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